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Provide more five-star services if you want to survive, condo developers told

Published September 11, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30376039

Provide more five-star services if you want to survive, condo developers told

Sep 10. 2019
By The Nation

134 Viewed

Property developers must provide more amenities in new condominium projects to meet consumers’ demands, said Frank Khan, executive director and head of residential projects at Knight Frank Thailand.

He advised developers launching new projects to pay heed to real customers’ voiced preferences and develop their condominiums accordingly if they want to maintain their competitive advantage.

“Providing special alternative units and lifestyle functions will turn buyers’ attention to the condominium market,” he said.

Khan also added that some developers are also starting new trends by providing more sports facilities, common spaces, services and technology. Also, he said, many projects are getting their condominiums managed by well-known hotel chains to provide residents with five-star services such as 24-hour reception, bellboy, concierge, personal fitness trainer, private chef, doctor on call, limousine service, housekeeping, etc.

He went on to say that developers should go one step further and provide home automation or “smart homes”, so lighting, appliances and entertainment systems can be remotely controlled, as well as build well-designed, spacious exercise areas, such as an Olympic-sized pool and more green areas, to accommodate residents at all times of the day and night.

As for location, he said that most projects are based in CBD areas and near mass-transit lines, especially the BTS Green Line and the MRT Blue Line, which has made many projects unaffordable for some people.

However, he said, if we go a little further along the MRT Orange Line, we will find projects at more affordable prices. Also, he said, since the MRT Orange Line will be completed in the next few years, it will make commuting easier. “Such seamless transportation connectivity strongly affects the area’s potential for residential development projects,” he said.

In addition to targeting the local market, foreign buyers are also serving as one of the major drivers of Thailand’s residential market. However, overseas marketing strategies have not been very effective over the past six to eight months.

“Developers should be cautious and keep a close watch each quarter on their marketing plan and budget when investing in overseas markets such as Hong Kong and, in particular, China. The Chinese market, which is an important investor, possesses strict regulations on money transfers. This financial tension is significantly hampering demand from the Chinese market,” he said.

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Building on nature

Published September 11, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30376031

Building on nature

Sep 10. 2019
By The Nation

154 Viewed

AP (Thailand), the leader in the development of housing innovations for urbanites, is pressing ahead with its efforts to build a world of sustainability with biodiversity, a philosophy that focuses on creating an ecological balance and lifestyles that promote mutual support between humans and the environment.

Part of the “AP World, A Vision for Quality of Life” initiative, the philosophy will be channeled into developing quality condominiums, single detached houses and townhomes. The first project into which the philosophy has been put into practice is Life Sathorn Sierra.

Located just 150 metres from Talat Phlu BTS station, Life Sathorn Sierra is being introduced as a prototype of sustainable and balanced vertical living on the “Forest Park in the City” concept and boasts more than 8,400 square metres of common areas.

Channelling the philosophy from its partner Mitsubishi Estate Residence, a member of Mitsubishi Estate Group, AP’s main mission is to draw a blueprint for good quality of life for everyone in society.

Planted with a wide array of flora, the project is a valley of trees in the middle of the city – a hub that connects stories of human beings, insects, towns, buildings, large trees and surrounding environment into a single entity and leading to sustainable growth.

The company has plans to channel the concept behind Izumi Park Town, a prototype for sustainable living, into developing its future low-rise projects to deliver good quality of life.

With the cooperation of a partner like Mitsubishi Estate Residence, which attaches importance to sustainable, balanced property development, AP intends to pass on sustainability know-how with a biodiversity philosophy which focuses on building a balanced ecosystem to ensure a lifestyle where human beings and the environment support

each other.

Basing our ideas on the biodiversity philosophy of Japan, we created a forest in the city at Life Sathorn Sierra. We hope the green areas of Life Sathorn Sierra will eventually connect with surrounding green areas so that eventually we have a perfect ecosystem that supports

sustainable co-existence of man and the environment,” said Vittakarn Chandavimol, Chief Corporate Strategy and Creation, AP (Thailand).

AI BIM (Artificial Intelligence Building Information Modeling) was a major component in the master planning of the project and used to control the quality of construction, interior functional design and landscape design. AIBIM also takes account of sunlight direction, wind

strength as well as the selection of flora that suits each season to ensure that Life Sathorn Sierra will be a real model for building a forest park in the city,” he adds.

Life Sathorn Sierra is surrounded by trees and boasts a frontal landscape that looks like a multilevel vertical valley of trees. It incorporates a hiking trail surrounded by a variety of flora together with a serene pool 100 metres long in a shape that is in harmony with nature.

The 40th rooftop floor is a panoramic sunken lounge designed as a large clear glass box surrounded by a man-made forest that’s inspired by The Cafe by Aman in Japan and which offers a view of Bangkok’s horizon.

Over the last six years of our collaboration with Mitsubishi Estate Residence, we have drawn on their know-how to develop quality properties. This is another major step taken by AP Thailand to build on the main mission to draw up a master plan for sustainable living. Izumi Park Town in Sendai is a very interesting prototype for building an ideal town. It can be channeled into APs future low-rise projects that will deliver good living quality for residents in a truly comprehensive way,” Vittakarn added.

 

Aman, Nai Lert team up to develop luxury hotel, residences

Published September 11, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30376029

Aman, Nai Lert team up to develop luxury hotel, residences

Sep 10. 2019
Naphaporn

Naphaporn
By The Nation

754 Viewed

Real estate and hospitality firm Nai Lert Group is making an entry into the ultra-luxury segment with its upcoming “mixed-use” project Aman Nai Lert Bangkok, the company announced in a statement on Tuesday.

Hotel and resort brand Aman has signed a long-term partnership with Nai Lert to manage a hotel and branded residences under a long-term leasehold ownership. This will be Aman’s first resort and residences in Bangkok, and its second in Thailand after Amanpuri in Phuket.

Under the terms of the agreement, Aman and Nai Lert will develop a luxury hotel and residences project, with construction scheduled to commence in the coming months. The project is expected to welcome its first hotel guests and residents in 2022, Nai Lert Park Development managing director Naphaporn Bodiratanangkura said.

“Thailand holds a special place in our hearts ever since the conception of Amanpuri, and our brand, in Phuket more than 30 years ago,” Aman chairman and CEO Vladislav Doronin said. “Aman Nai Lert Bangkok will be situated in its namesake iconic central city parkland and will further cement our vision to bring the Aman ethos to global cities. Nestled in the century-old tropical gardens of Nai Lert Park, Aman Nai Lert Bangkok will offer a unique connection to the rich heritage and history of Bangkok enhanced by the gracious traditions of Thailand.”

KE Group builds partnership with Plug and Play with eye on smart cities project

Published September 11, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30376028

KE Group builds partnership with Plug and Play with eye on smart cities project

Sep 10. 2019
Kaveepan Eiamsakulrat

Kaveepan Eiamsakulrat
By The Nation

191 Viewed

Thai property firm KE Group has announced a strategic partnership with Plug and Play, a global innovation platform, as the group aims to climb aboard the new smart cities programme in Thailand.

Through the partnership, KE Group intends to leverage Plug and Play’s global ecosystem to identify the latest cutting-edge technologies to drive innovation across its business units.

“As one of Thailand’s largest real estate developers, we see the need to constantly strive for innovation. Plug and Play’s established global network will allow us to gain access to the latest technologies and identify key strategies that we can implement in our business units,” said group executive chairman Kaveepan Eiamsakulrat.

“Plug and Play’s inaugural programme in Thailand will focus on the smart cities theme that will bring together key players in real estate, energy and sustainability, mobility and the Internet of Things, and digital health,” said Shawn Dehpanah, vice president, APAC, Plug and Play.

“Our demand-driven and stage-agnostic approach provides corporate partners with unique access to solutions catered to solve their pain points and welcome the consumer-driven digital era. Our tested and best-in-class methodology will assist to facilitate a scalable platform for collaborations between start-ups and corporations based in Thailand and connected to our regional and global networks,” he said.

In harmony with the government’s Smart Cities Project, which aims to establish 100 smart cities nationwide by 2022, Plug and Play aims to provide its partners with horizontal access to its global ecosystem of start-ups across the United States, Europe and Asia. With more partners set to join its smart cities platform in Thailand, Plug and Play will continue expanding its reach within the thriving innovation scene in the region, the firm said.

The official launch of Plug and Play’s programme in the country will take place on September 17. The event will showcase panel discussions from industry experts, as well as start-up pitches from the company’s global ecosystem.

Bangkok 86th in most expensive prime office rents: CBRE report

Published September 11, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30376020

Bangkok 86th in most expensive prime office rents: CBRE report

Sep 10. 2019
By The Nation

591 Viewed

Bangkok ranked 86th in terms of the most expensive prime office rents at Bt1,208 per square metre per month. The Thai capital was also 46th in terms of the biggest annual increase among 122 cities globally, according to the CBRE Global Prime Office Occupancy Costs 2019 report on Tuesday.

Office occupiers continue to seek “higher-quality space” in markets with robust infrastructure and social amenities despite weaker global economic growth in the first quarter of 2019 and worries about the US-China trade war, the report said. The race to attract talent by securing the most desirable work environments also remains intense. Due to limited supply and moderate construction in most cities, prime office occupancy costs have risen to new highs.

These increases persist even as space efficiency and cost management are top concerns for many tenants around the world. The continuing challenge for office occupiers is how to secure quality space and location that meet the increasingly exacting demands of the workforce, while also controlling costs. In this context, measuring superior productivity and user experience of such space becomes ever more important, the report said.

Bangkok is following this global trend. A handful of the best grade A buildings in the central business district (CBD) have rents significantly higher than the average. These buildings are not just in prime locations but are also technically better than their competitors in terms of air conditioning, lifts, energy efficiency and several other factors.

According to the report, the highest rents achieved in Bangkok are in Gaysorn Tower at Bt1,500 per square metre per month, Park Ventures at Bt1,300 and Bhiraj Tower at EmQuartier at Bt1,250, higher than the average CBD grade A rent of Bt1,040 per square metre per month for a small unit.

The rate of increase has, however, slowed over the past 12 months and was below the five-year average. The report said there would be a limited amount of new offices on the market up to 2021, but after that “new supply will exceed historic levels of growth in demand”. Many of the new buildings will be of a very high standard in terms of design, specifications and amenities.

For many tenants, there is an incentive to upgrade as they move to “agile” workplaces where there are no fixed desks. The population densities will be greater and so buildings need better lifts and air-conditioning systems to deal with additional staff. Employees also want better amenities and facilities and, if companies want the best talent, they will need to offer the best office environment.

The unanswered questions are how many office tenants will be willing to pay a premium rent that is higher than the average grade A rent for a better-quality building and how big will that premium be.

Origin spearheads smart city project in Rayong

Published September 7, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30375913

Origin spearheads smart city project in Rayong

Sep 06. 2019
By The Nation

461 Viewed

Listed property firm Origin Property Plc, an end-to-end developer, has teamed up with public and private partners in the creation of “Origin Smart City Rayong”- a mixed-use community project of Smart tech and Smart Eco under the concept of “Beyond A Living Platform”. 

The Bt10-billion project, featuring the highest condominium in Rayong, will become a new lifestyle hub and landmark in inhe province, the company said, adding that it will launch a series of pre-sales from September 28 onward with unit prices starting at Bt1.29 million.

Insee Kerdmanee, Deputy Governor of Rayong Province, said the development of smart cities is part of the  national agenda and a priority of the administration.

The government is keen on adopting smart technology and innovation to enhance the efficiency in city management, distribute prosperity across the nation and to boost the quality of life.

The Eastern Economic Corridor (EEC) – covering Rayong, Chonburi and Chacheongsao is a pilot project and the first phase of the government’s Smart City Plan. It involves several government agencies such as the Digital Economic Promotion Agency (DEPA) and Smart City Thailand Office.

“Under the roadmap, the government will set up 100 smart cities nationwide by 2022. The private sector is allowed to submit their existing projects and projects still under development, in applying for a  Smart City Symbol, to the steering committee. Origin Property has kicked off development of the  smart city project in Rayong, a prototype for the province. This project will turn the government’s policy into reality and  a new landmark in the EEC,” said Insee.

Peerapong Jaroon-ek, Chief Executive Officer of Origin Property Plc (ORI),  said the company was determined in developing the Origin Smart City Rayong as a prototype project. It is located on 24 rais of land at the corner of Nernsamlee intersection, Sukhumvit Road, Rayong.  The province has the potential to become a new central business district , he added.

Co-developers of the project, which will lead to a new liftstyle under the “Beyond A Living Platform” concept,  include the Provincial Electricity Authority (PEA), True Corporation Plc, KasikornBank (KBank), Cotto and Class Cafe.

“PEA will facilitate Smart Eco to ensure efficiency and sustainability in energy management. True Corporation will support Smart Tech by setting up a network infrastructure for 5G while Class Cafe plans a major outlet and a 24-hour co-working space.

To create a new lifestyle hub in Rayong, we will turn this place into a smart city prototype which will meet all living and lifestyle demands as well as fulfilling the potential of the province.

The project will also embrace renewable energy, Peerapong said.

LPN unveils Baan 365 Rama III housing estate

Published September 5, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30375826

LPN unveils Baan 365 Rama III housing estate

Sep 04. 2019
Photo by LPN Development Plc

Photo by LPN Development Plc
By The Nation

316 Viewed

LPN Development Plc’s Bt3.2-billion single-detached house and townhome project, Baan 365 Rama III, will occupy 22 rai of prime Bangkok real estate.

The 58 townhome units will each have 310-320 square metres on 26 square wah of land. The purchase price starts at Bt22 million.

The 99 single-detached units will each have 340-490 square metres on 56-100 square wah. The starting price is Bt44 million.

Booking is set for September 14-15, with early birds eligible for a discount price and gifts worth up to Bt3 million.

Baht’s strength dulls foreign interest in homes under Bt10m

Published September 5, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30375822

Baht’s strength dulls foreign interest in homes under Bt10m

Sep 04. 2019
Photo by Pruksa Real Estate Plc

Photo by Pruksa Real Estate Plc
By Somluck Srimalee
The Nation

798 Viewed

The baht’s appreciation against the yuan and dollar will have a direct impact on demand for residential units for the rest of the year, say property developers.

“Demand from overseas investors for residential units priced under Bt10 million has been dropping since the second quarter, and the baht has appreciated 8.07 per cent against the yuan, from Bt5 per yuan to Bt4.35 in August this year, while rising against the dollar by 5 per cent,” Prasert Taedullayasatit, chief executive at Pruksa Real Estate Plc, told The Nation recently.

He said residential prices had risen an average of 8 per cent in yuan terms and 5 per cent in dollar terms, curbing demand among foreign buyers for units under Bt10 million.

But demand for luxury residences above that price is still growing, Prasert said, thanks to foreign investors looking for second homes in Thailand, particularly Hong Kong people wanting luxury condominiums in Bangkok amid the current political unrest in the Chinese territory.

“We were successful with sales of our new luxury condominium, Chapter Charoennakorn-Riverside, last week, with 10 per cent of the units booked by Hong Kong customers,” he said.

Prayongyut Itthiratchai, first vice president at SC Asset Corp Plc, said 9 per cent of buyers for its 28 Chidlom luxury condo were foreigners overseas, and half of them Hong Kong people looking for a second home in Thailand.

The 28 Chidlom condo was unveiled in 2017, asking foreign buyers for down payments of up to 20 per cent, he said.

Prayongyut concurred that foreigners’ purchasing power had dropped due to the baht’s appreciation and said his company had to revise its residential business strategy to focus on domestic rather than overseas demand.

An Agency for Real Estate Affairs survey found that overseas demand for Thai homes dropped in terms of volume from last year’s average of 20 per cent to 14 per cent in the first half of this year.

In terms of value, the decline was from 25 to 19 per cent.

SC Asset hikes unit prices amid soaring land cost on Chidlom

Published September 4, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30375794

SC Asset hikes unit prices amid soaring land cost on Chidlom

Sep 03. 2019
By Somluck Srimalee
The Nation

520 Viewed

Land price on Chidlom has surged to Bt3.5 million per square wah this year from Bt1.9 million in 2015 due to the shortage of vacant plots in the location, said Prayongyut Itthiratchai, first vice president of SC Asset Corporation Plc, after the opening of the company’s 28 Chidlom project at a press conference today.

Meanwhile, unit prices of the new condominium have risen by 10 per cent from 2016 when the      luxury project was launched in the market, he said.

SC Asset Corporation Plc introduced  28 Chidlom in 2016 at a starting price of  Bt320,000 per square metre but it has since soared to an average of Bt351,000 per square metre, he said.

The demand for condominium units among foreign investors has seen  slight growth as the baht strengthens, Prayongyut added.

Thais accounted  for  91 per cent of  buyers in the project  with overseas customers  from Hong Kong, China and Singapore making up the balance.

“Most foreigners have delayed making a decision to purchase this year whereas overseas buyers of   28 Chidlom had to settle a down payment equivalent to  more than 20 per cent of the unit’s price,” he said.

28 Chidlom comprises two buildings, worth a total of  Bt8 billion. The first, the Villa,  consists of  20 floors, of which 40 per cent of  the 182 units have been sold. Unit types in the building range from one to three bedrooms with  usable space from 37-132 square meters.

The other building, the Tower, houses 47 floors and 243 units. Unit types range from one to three bedrooms and penthouses with the usable space from 40-200 square meters. 80 per cent of all units in the building have been taken up. .

The company has started the transfer of units to buyers and expects to hand over properties worth a total of Bt3.5 billion by end of this year.

The company will transfer condominium units worth a total of Bt6.5 billion this year.  Units with Bt3 billion in value were handed over to buyers in the first half,  he said.

According to a survey by Colliers International (Thailand) Co Ltd,  the new supply of condominiums in the second quarter of this year totalled 26 projects,offering  9,632 units worth  Bt74.87 billion. An average 38 per cent of these projects have been sold since booking started.

However, demand to buy luxury residential units for investment has continued to grow, given the  capital gain from investment in posh condominium units averages five per cent and 6.5 per cent per year –   higher than the interest rate on a bank deposit. With the rental yield at an average of 4.5 per cent and 5.5 per cent per year, it remains attractive for investors  looking for high gains from rental, the research said.

Brights spots show through overall moribund residential sales

Published September 3, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

https://www.nationthailand.com/property/30375725

Brights spots show through overall moribund residential sales

Sep 02. 2019
By The Nation

84 Viewed

Rama 2, Ratchathewi, Ploenchit, Sathon, Rat Burana, Jomthong, Ban Mo, and Bearing were the top locations for new residential project launches in the first half of this year, , according to survey by LPN Wisdom, the research arm of property developer LPN Development Plc.

 

According to the survey, LPN Development Plc had success in selling its residential projects on Rama 2 in 2018, and also in sales of its Lumpini Town Place Rama2-Tha Kharm after its launch in August this year. The demand for accommodation in this location continues to grow, as the government has budgeted to develop the Rama 2-Bang Khom Then-Mahachai tollway as well as to extend the purple rail route from Rat Burana to Rama 2.

Meanwhile, Ratchathewi, Ploenchit and Sathon have also enjoyed success in sales of new project launches, such as Samyan Business Town which sold 91 per cent of its total 32 units upon the launch this year.

As Ratch Burana, Jomthong, Ban Mo, and Bearing have new project launches in the mid-500 units. Some 58 per cent of total units were sold since the projects were launched to the market.

Meanwhile, 103 new residential projects were launched in the first half of this year for a combined 17,873 units, a drop of 3 per cent compared to the same period of last year.

Townhouses were the main products brought to market in the first half, for a combined 10,223 units or 57.2 per cent of the total new residential units launched in the period, but still lower than the 11,894 units for the first half of 2018.

Next up were 44 single detached home projects totalling 5,241 units in the first half, up 20 per cent from the 4,333 units for the same period last year.

The next 23 projects launched in the first half were twin houses for a combined 2,409 units, up 20 per cent from the same period of last year’s 2,060 recorded units.

The research found that the property market in the second half of this year continues to face negative impact from the country’s slight economic growth, a time when exports have dropped and tourism growth was lower than expected.

The country’s uncertain politics and the impact from the loan-to-value requirement will continue to effect the property market, which nearly maintained its numbers for the first half of this year but dropped when compared to the same period of 2019, the research found.

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