All posts tagged IT

Countdown begins for October 31 shutdown of 2G service

Published January 23, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


Countdown begins for October 31 shutdown of 2G service

Tech January 23, 2019 01:00

By Sirivish Toomgum
The Nation

The National Broadcasting and Telecommunications Commission (NBTC) yesterday approved the three major telecom operators’ plan to pull the plug on their 2G cellular service at the same time – 11.59pm on October 31.

The three operators are Advanced Wireless Network (AWN) of Advanced Info Service (AIS), DTAC TriNet (DTN) of Total Access Communication (DTAC), and TrueMove H Universal Communication (TUC) of True Corp.

After the board meeting, NBTC secretarygeneral Takorn Tantasith said that as of this month there were some 4.9 million subscribers to 2G service, of whom 1.9 million are with AWN, 2 million with DTN, and around 950,000 with TUC.

In December last year, the number of 2G subscribers stood at around 5.2 million, of whom 2 million were with AWN, 2.2 million with DTN and 1 million with TUC.

The state telecom agencies TOT and CAT Telecom do not operate 2G services.

The NBTC will ask the telecom operators to submit for its approval their plans for public campaigns in the leadup to turning off the 2G service.

Takorn said the shutdown is part of the country’s move to develop the 5G service, which NBTC aims to get off the ground in 2020. He said the watchdog is expected to auction the 700MHz licence for 5G in May.


Samsung, LG introduce AI-based air conditioners.

Published January 20, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

Samsung, LG introduce AI-based air conditioners.

ASEAN+ January 20, 2019 15:32

By The Korea Herald/ANN

South Korean home appliance makers have showcased their latest lineup of air conditioners with artificial intelligence capabilities and advanced air purification features to target the premium market, industry sources said.

The new cooling system features Samsung’s Bixby digital assistance to better control temperature, humidity and air quality.

It also allows users to control other Samsung appliances connected via Wi-Fi, such as wall-mounted air conditioners, air purifiers and TVs, the company said.

“The new wind-free air conditioners based on AI technology upgraded the air purification function and presents a cool design,” Lee Jae-hwan, a senior official at Samsung’s consumer electronics division, said during a media event. “We will step up efforts to develop the air care technologies to help consumers better withstand heat waves and fine dust.”

The company also said its sleek design will seamlessly blend with the interior design to cater to discerning consumers.

Samsung’s new air conditioners will be available beginning next Thursday.

On Thursday, its smaller rival LG Electronics Inc. launched new Whisen ThinQ air conditioners outfitted with AI-based voice assistant and air purifying functions.

The 2019 models improved air purifying filters to address growing concerns of fine dust that chokes South Korea in the springtime, and sometimes even in winter, the company said.

The Whisen ThinQ air conditioners based on “interactive AI” technology allow users to cool or purify their houses with nothing more than their voice, it noted.

LG says the smart cooling devices are more energy efficient, allow users to check outside weather and pollution conditions, and can connect to other home assistants.

“Whisen ThinQ air conditioners will provide differentiated value with interactive AI and a more advanced air purifying system that can be used for 365 days,” Song Dae-hyun, the head of LG Electronics’ home appliance & air solution division, said in a release.

Thinking big requires TALENT to drive goals

Published January 20, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

Rungroj “Krating” Poonpol
Rungroj “Krating” Poonpol

Thinking big requires TALENT to drive goals

Tech January 19, 2019 01:13

By Asina Pornwasin
The Nation Weekend


Kasikorn Business-Technology Group aims to be the best technology organisation in Southeast Asia by 2021. And to achieve it, KBTG has set a goal that goes beyond merely surviving the digital disruption, but leveraging its financial services to the regional level, says Rungroj “Krating” Poonpol, the company’s chairman.

“My mission is to drive KBTG to be the best technology organisation and to change the core technology throughout Southeast Asia, from Indonesia and Vietnam to Thailand,” said Krating.

Already arguably Thailand’s digital-banking leader, KBTG is set to be a technology talent magnet. The bank has designed and developed a platform to allow talent from across Southeast Asia to optimise their ideas and turn them into real products and services.

“KBTG will help KBank to have the best-in-class technology,” said Krating.

Since 2012, he has been working to develop the country’s startup ecosystem, now believes KBTG has a platform that will draw technologists to the Kingdom.

“At the end of 2021, I will have had 1,080 days to complete my mission to draw investment, talent, and the spotlight to Thailand. I have built the startup ecosystem in Thailand since 2012, and now I will do the same with KBTG, building the technology ecosystem of the country by utilising financial services as the platform,” he said.

KBTG’s technology capability will be benchmarked with technology organisations in Southeast Asia, while the main focus will be on financial services.

“My passion is to use KBTG as the platform to pull the world’s core technology focus to Thailand,” said Krating.

Technology is about talent. Talented people might not be interested in working for a bank, but they absolutely desire to work for the best technology organisations. The mission of KBTG is to help drive Thailand to become the destination for both local and global tech talents to land.

Technology talent loves to work where it can have an impact, he notes, and KBTG is a big, high-impact startup. It now boasts over 10 million users and many operations throughout the region. With the power of technology able to democratise financial services to everyone, KBTG can help KBank to offer financial inclusion for everybody throughout the region.

KBTG currently hosts many people of talent, but needs even more to join. With around 3,000 people so far, it seeks another 300 tech talents to join in helping build “One KBTG” as the emerging Silicon Valley of Thailand, said Krating.

KBTG will be the talent acceleration platform, while KBank itself will be the product/service platform. Being an open (technology) platform is to open up the application programming interface (API) to allow the talent and partners to plug in and join in the acceleration.

To build the technology ecosystem, Krating says, it must first draw talent, and then must increase innovations in work processes as well as build a talent playground. To be in a genuine partnership is about having open collaboration along with knowledge sharing and transfers.

Thailand’s location itself is an advantage for attracting talent to work with KBTG. “We are now at the first step in becoming the regional talent hub,” he said.

That journey started with a business vision, then a technology vision and on to which direction to go with technologies from building it themselves, partnering, or investing in other startups and companies. The role of technology organisations under Kbank, including the role of Beacon Venture Capital, is to oversee the local market, while KVision, as an investment holding company, has a role to oversee the international market and large-sized tech.

Financial industry is the big opportunity, is about US$4 trillion, while media industry, where giant Facebook and Google are, is only US$1 trillion, there are lot of works to do to capture the financial market. KBTG will become the best technology organisation in area of financial services.

Local corporates are now very actively work with startups, and Thailand has the largest number of corporate venture capitals (CVC) in Southeast Asia. Large corporates here are aware of and concerned about digital disruption, which helps both the startup ecosystem and corporates themselves to not only survive, but also to move forward through new ventures.

It is the right time to build the homegrown technology for Thailand, he says. And KBTG is committed to the mission. Startups and big corporates have to go forward together, and must recycle talent and ensure talent mobility.

“The startup ecosystem is a subset of the technology and innovation ecosystem,” he explained.

KBTG will move forward on two tracks – through open technology (partnerships) and by building its own technology.

KBTG is not only benchmarked in terms of talent, technology and innovation, but is also benchmarked in terms of being a bank, with its implied security, stability and scalability. KBank is set to be the digital life platform of choice, accessible wherever people needing financial services are, and KBTG is set to support KBank in this positioning.

Giant tech players aim to become the “super app”, multiple apps within an app, and accessible every day to meet the needs of people’s lifestyles.

The Southeast Asia region is similar to where China was in 2008, which is why giant Chinese tech firms have invested heavily in the region.

But it is not going to take another 10 years to drive Southeast Asia to catch up with China.

Southeast Asia has the potential for landing the super app, the super platform, since people in Southeast Asia, including those in Thailand, love convenience and have an extremely short attention span, he says. And those attributes make the region very suitable for “super app” services.

How AI, facial recognition drag future into the present

Published January 20, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

How AI, facial recognition drag future into the present

ASEAN+ January 19, 2019 01:00


3,632 Viewed

Facial recognition and artificial intelligence (AI) have become the major digital trends in China as consumers demand convenience, personalised experiences and time savings.

At WeChat Open Class PRO 2019 held in Guangzhou last week, the Chinese Internet giant Tencent Holdings showcased a range of cutting-edge services and products that use those technologies to facilitate “smart business” and “smart living”.

The services or solutions are provided by Tencent and WeChat for its business partners and to facilitate the experience of WeChat users.

Highlights of the event:

Smart shopping

The automated shopping “scan-to-buy” service based on WeChat’s Mini Program has been widely introduced in physical stores, including Carrefour and Walmart. Shoppers can use their WeChat Pay to scan and transfer money without having to go to the cashier counter or wait in long queues.

A payment system based on facial recognition has also been adopted in some stores to enable shoppers to pay and exit quickly.

Fashion retailers offer shoppers in China this payment method. When customers choose their clothes they can scan their face at a screen to pull up their shop member account and then place the clothes at a counter that uses a radio frequency identification reader (RFID reader).

The payment is processed without the need to scan their mobile QR code to pay.

Smart hotels

Leading hotels Hilton, Shangri-La and InterContinental Hotel in China, among others, are using Tencent’s advanced cloud and AI technologies, social networks and payment tools to build futuristic smart hotels.

What makes the hotels “smart” is that guests can book rooms, check in remotely and use their phones as key cards – all on the WeChat app.

Guest identity is verified at the hotel through facial recognition, which grants access to a digital keycard, and also gives access to services like breakfast vouchers and a 24-hour butler that can be called up through WeChat.

Guests can also order room service, adjust things like air conditioning, curtains and lighting, and make payments via the app.

Smart car parks

WeChat has built an automated payment system, or pay-by-plate, that leverages payment and licence plate-recognition technologies. Users can free their hands from their smart devices when paying for car parking.

Users have the option to register their licence plate numbers under their WeChat accounts. Their plates are then scanned by specially set-up cameras at the exits of car parks.

The AI-based system automatically matches the captured image of the plate number with the company’s database of WeChat Pay users to determine the subsequent account and settle the parking fees.

Smart fuel stations

Licence plate recognition, together with Mini Program and WeChat payment, allows a Chinese service station to provide an intelligent refuelling experience for drivers.

WeChat users can link their WeChat account to car plates to perform automatic payment.

When entering the service station, the system will automatically identify the driver’s pre-filled licence plate, read the product preferences and automatically scan the drivers’ past fuel history. This allows cars to begin refuelling the moment they arrive.

After the fill-up, the Mini Program will automatically settle the payment and send the receipt to the driver on WeChat.

Medical robots

Pharmacies across China use humanoid robots with software developed by Tencent to give initial analysis of customers’ symptoms and to suggest a prescription. After seeking advice from the “E-doctor”, patients move on to purchase the over-the-counter medications.

WeChat has a billion reasons to celebrate app’s lifestyle inroads

Published January 20, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

Allen Zhang, the creator of WeChat, outlines the goals for the app at WeChat Open Class PRO 2019 in Guangzhou last week.
Allen Zhang, the creator of WeChat, outlines the goals for the app at WeChat Open Class PRO 2019 in Guangzhou last week.

WeChat has a billion reasons to celebrate app’s lifestyle inroads

business January 19, 2019 01:00


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WeChat, the most widely used Chinese social media platform in China, is celebrating its eighth year with over a billion monthly active users.

And its founder says that had the app been created or treated like an ordinary communication tool, it would have not been as successful as it is.

“WeChat, actually, is a communication tool but for us it’s [built to be] a lifestyle,” Allen Zhang, the creator of WeChat, said during a four-hour speech at Tencent Holdings’ annual WeChat conference for developers and partners held in Guangzhou last week.

If the multi-purpose messaging and social media app had been built merely as a communication tool, its capability would have been limited, he said.

So, its creators tried to imbed the app with people’s lifestyle needs in order to influence the general public, said Zhang who is senior executive vice president and president of WeChat Group.

As the head of QQ Mail Mobile at the time, Zhang in 2010 led a team of 10 developers to create the first version of WeChat in less than 70 days. He joined Tencent in 2005 and became the head of QQ Mail Mobile after his Foxmail business was bought by Tencent.

WeChat last September reached an important milestone by achieving 1 billion active users. The app and its ecosystem of mini-apps have become a feature in daily life for the majority of Chinese people who seemingly rely on it to do all of their daily chores, from messaging to paying bills to booking public services.

During its journey so far, the app has achieved many breakthroughs, the 49-year-old executive said.

“We changed people’s lifestyles on payment with WeChat Pay mobile payment, they get more friends from checking mobile phones with contact lists, they feel lucky when they get red packets or ‘Ang Pao’ at Chinese New Year,” said the so called Father of WeChat.

With the “People nearby” feature, “it means there are friends always with you in all corners of your lives,” he said.

During his speech, Zhang highlighted WeChat’s Mini Program as one of its core innovative features.

WeChat has tried to build an ecosystem within their app and the Mini Program is a key element in completing that ecosystem, Zhang said.

Launched in 2017, the built-in Mini Program connects online and offline merchants and extended services, such as WeChat Pay, to create a digital and smart living experience that is truly mobile.

Uses have no need to get out of WeChat in order to browse or download external apps in order to see or get other promotions, Zhang said.

“It has already achieved a huge success, but is still improving – especially the search tool that will lead customers to exactly what they are looking for,” he added.

More than 600 million people use the Mini Program at least weekly for services or products from over 200 industry segments, according to WeChat. The number of transactions increased six-fold in 2018. And the feature has now opened for business owners to create their own mini apps in the WeChat ecosystem.

Zhang encouraged developers to develop a Mini Program, allowing high quality programs to proliferate and ensure that users can find just the right program at exactly the time they want it.

The two-day event, the WeChat Open Class PRO 2019, is the firm’s largest annual event. It is a venue for developers and partners to discover the latest digital trends in China and share unique perspectives and the best practices for WeChat.

At the conference, WeChat released its 2018 data report showing that continued growth on the number of people connected to the app. Its usage grew across all age groups, but especially among those over age 55 years who had the fastest growth of any age group last year.

The report claimed that the number of messages being sent continued to rise, with 45 billion messages sent daily, up 18 per cent on the previous year. The number of audio and video calls daily has reached 410 million, an increase of 100 per cent from 2017.

Businesses are also rapidly adopting WeChat, including WeChat Pay, its digital payments platform service, along with its Mini Program to extend mobile and to better connect with customers.

The number of monthly payments by WeChat Pay in 2018 in some industries had seen a considerable increase over the previous year. The retail industry’s monthly WeChat Pay users jumped 150 per cent in the year, and the food industry’s hit a 170 per cent increase.

Monthly users turning to WeChat to pay for public transportation last year soared 470 per cent from 2017. Monthly WeChat Pay users for public medical and healthcare services increased 290 per cent year on year.

Digital bills pass second reading in Assembly

Published January 20, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


Digital bills pass second reading in Assembly

Tech January 18, 2019 13:57

By The Nation

2,606 Viewed

The six digital bills have been passed to the second round of the National Legislative Assembly, the Minister of Digital Economy and Society, Pichet Durongkaveroj, reported on Friday.

The six digital bills are: Electronics Transaction Organisation Restructuring, Data Protection, Cybersecurity, Council of Thailand Digital and Society, Digital ID, and Electronics Transaction Officer.

The government has argued that the bills together would drive a move toward “digital government” through developing the required infrastructure, including government Big Data, a data centre, cloud services, and one- stop service.

The legislation would also help to reduce the investment duplication among governmental organisations in Big Data, security and data protection.

It would also result in creation of a Central Data Centre for the government.

Some aspects of the bill have drawn strong criticism, with opponents arguing they infringe on people’s privacy and freedom of speech.

Finding the perfect MATCH

Published January 13, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

Supachai Parchariyanon, the RISE founder and chief executive officer
Supachai Parchariyanon, the RISE founder and chief executive officer

Finding the perfect MATCH

Tech January 12, 2019 01:50

By Asina Pornwasin
The Nation Weekend

RISE accelerator works to prepare corporates and startups for marriage  amid region’s growth

There’s more than one way for a startup to grow to global dimensions and achieve “unicorn” status, and Southeast Asia offers that opportunity to build on initial success due to its large population and expectations the region is “the next China”.

The region’s population is around 655.6 million, almost half that of China’s 1.415 billion people. And Southeast Asia is twice as big as the United States with its population of 326.8 million.

According to a recent Google-Temasek study, the Internet economy of the region will reach US$240 billion by 2025. It is already the world’s fastest growing Internet economy, with 480 million Internet users expected by 2020, up from 260 million now.

Southeast Asia boasts many large corporates that increasingly focus on innovation and would like to disrupt their industry.

Thus, RISE is positioning itself as the regional corporate innovation accelerator for Southeast Asia. The company’s mission, says Supachai Parchariyanon, the RISE founder and chief executive officer, is to drive 1 per cent of the gross domestic product for Thailand and the region through its corporate innovation platform.

“To increase GDP by 1 per cent is equal to creating 1 million new jobs for people,” said Supachai.

RISE has already added 0.1 per cent to the GDP, he claims, and that is worth around $400 million (Bt12.7 billion). This number is derived from adding the total valuation of all the startups under the RISE accelerate programme that have raised three years of funding, along with the total value of real business when startups and corporates work together.

In 2019, it aims to increase this impact to $1 billion, or around 0.25 per cent of GDP. RISE plans to rapidly ramp up its executive training from 1,000 to 10,000 senior managers this year. And it will oversee the Corporate Innovation Summit 2019, on March 28-29. Later, it will host RISE Innovation Week in the third quarter of this year.

Together, this programming aims to help Thailand to become the region’s hub of corporate innovation.

“It is not just another tech summit, but more like the APEC summit where the leaders of Asian countries participate. More details will be disclosed soon,” said Supachai.

Thailand’s main strength lies in its large number of large corporates, he said. In 2018, around 60 per cent of the total number of startups received investment from Thai corporates. To drive the country’s economy, collaboration between corporates and startups is key. For example, he said, “the latest rounds of investments of Grab and Gojek were funded by corporate venture capitalists.”

For Thailand, and Southeast Asia generally, to grow through digital disruption will require the drive that comes from corporate innovation. And RISE is a pioneer in corporate innovation. Now the largest corporate innovation accelerator in the region, RISE has graduated 1,000 startups, from 20 countries around the world, and with 50 per cent from SEA, in the past three years. Total valuations are almost $1 billion.

“Our mission to help corporates do innovation. Working with startups is one of the other ways, and startups can help corporates reduce costs or increase revenue,” said Supachai.

RISE also helps corporates innovate though its Corporate Innovation Academy, which features an “intra-preneur” programme.

Through its many detailed programmes, the academy helps corporates build their own innovation startup culture, practices and units. About 1,000 executives from large Thai corporates underwent RISE training, with these corporates together accounting around 25 per cent of the country’s total marketing capacity.

Moreover, under its “venture builder” programme, RISE has set up two joint ventures with public companies, helping them to build new business through bringing in startups as third parties. In the last quarter of 2018, RISE expanded this component in two ways. It set up seaX funds (SEA Exporetential Fund) in the US worth $50 million (Bt1.5 billion) to make seed investments in startups. And it has already invested in two startups in Y Combinator.

“Our mission is to not only gain returns, but also to be a strategic investment for corporates, to leverage startups for corporate innovation, it is likely to sourcing startups to corporates though funding,” said Supachai.

It now has a database of 10,000 corporates in SEA, and plans to expand this throughout SEA with a variety of events and activities.

RISE has collaborated with Bank of Ayudhya Public Co Ltd, or Krungsri Bank, to establish the “Krungsri RISE” fintech accelerator, which has graduated a total of three batches. All 12 startups from those batches have attracted investment. In the latest batch, 100 per cent of participating startups were plugged in to Krungsri Bank.

Making an impact

“We focus on the real business impact rather than the number of startups receiving funds, since we are a corporate innovation accelerator,” said Supachai.

After the end of batch one, Krungsri set up a Bt1 billion fund, and dedicated investments for three years in startups from Krungsri RISE Accelerator. The challenge was not accessing money, but finding startups of sufficient quality to warrant the investment injection.

For each batch, RISE has accelerated about 10 to 15 startups. In batch one, FINNOMENA, a Thai fintech startup in wealth management, received US$3.2 million (Bt102 million) in its Series A round funding from Krungsri Finnovate and two investors, Benchachinda and 500 TukTuks.

Meanwhile, in batch two, Baania (Thailand) received investment from Krungsri Finnovate, PTT, AddVentures by SCG, and 500 TukTuks. Investment in batch three will be announced soon.

“In every batch, we have had successful cases. Not every startup in our programme can be plugged in with Krungsri,” said Supachai.

As well, RISE operates the Thailand National Accelerator of the Digital Economy and Society Ministry, where 500 startups joined the programme in one year. Around 100 of these startups received funding from the Digital Economy Promotion Agency (Depa) across stages of funding.

“We connected these startups into our networks in 20 counties worldwide,” said Supachai.

RISE also helps PTT run its own accelerator, operating in five countries – Singapore, Indonesia, Malaysia, Vietnam and Thailand.

The company  will deploy the accelerator programme in these countries and recruit startups there.

Around 70 per cent of startups from this programme can join PTT Group’s business.

“We have the secret sauce to accelerate corporates to move as fast as startups, so we called our accelerator the three-month ‘growth accelerator’”, said Supachai.

RISE is also helping government agencies to nurture corporate innovation. It is now working with agencies in six ministries to redesign their governmental services.

For example, it is aiding the Revenue Department in redesigning the donations e-receipt system used for tax deductions.

Jitta to expand paid access to AI-led portfolio analysis

Published January 13, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

Pornthip Kongchun
Pornthip Kongchun

Jitta to expand paid access to AI-led portfolio analysis

Tech January 12, 2019 01:48

By Asina Pornwasin
The Nation Weekend

Jiitta plans to launch Jitta Wealth next quarter, and to expand to capture more of the overseas market. It also hopes to secure pre-series A funding in the next quarter.

Pornthip Kongchun, Jitta co-founder and chief operations officer, says the company now offers two main services – for individual investors and Jitta Wealth.

The website is a free-of-charge service that aims to attract facilitate individual investors to use as tools for their investment portfolio. Jitta Wealth is a paid portfolio service for investors.

Seven stock-exchange markets are available through in the US, Thailand, Singapore, Vietnam, Japan, UK and Hong Kong. In 2019, it hopes to increase its information to cover 16 stock markets, covering the majority of the world’s exchanges.

The company will expand to oversee markets first with services, followed by Jitta Wealth. Singapore and India are two main new markets for this year, and local partners there are already helping to build brand awareness in those markets.

Jitta Wealth will then be introduced to those markets.

The services have been on offer for five years, and the site can boast 150,000 monthly active users, of which around 80 per cent are Thais with the remainder foreigners. In 2019, aims to increase active monthly users to 300,000.

A portfolio management service under uses an algorithm to recognise and learn investment patterns and returns, and constantly advance the quality of its machine learning and big-data analysis.

The portfolio management is a free service for the 150,000 monthly active users, but so far only about 13 per cent of them are drawing on the function.

“We have developed financial big data, which is used to analyse models of investing and investment returns,” said Pornthip.

Jitta Wealth is a private fund, and Jitta is expected to soon acquire a licence. Jitta Wealth also uses the’s algorithm to manage the private fund.

Given that Jitta Wealth mostly uses technology in its fund management, it can offer lower-cost management fees and profit commission fees than traditional private funds. It charges a management fee of 0.5 per cent per year per investment value, and 10 per cent as its profit commission fee.

“ does not generate revenue for us,” said Pornthip. “We focus on delivering stock information for investors’ consideration to manage their investment portfolio. Our revenue will come from Jitta Wealth, as a wealth management service run by automated investment using technology.”

According to the Bank of Thailand, Thai people who have money in their saving accounts worth between Bt1 million to Bt25 million together account for Bt4.6 trillion.

This group of around 1.5 million people are the targeted customers for Jitta Wealth.

Jitta Wealth is scheduled to offer services in the second quarter of 2019. Last year, two asset management service providers, Phillip Capital Thailand and Merchant Partners, partnered with Jitta to use Jitta’s information to manage their private investment funds for their customers. These two partners will be partners in Jitta Wealth.

“We will have a back-end system, and they will oversee funds and trading,” said Pornthip.

The goal of Jitta Wealth is to have over 1,000 customers by the end of 2019.

“We will gradually grow in acquiring customers for Jitta Wealth, since we need to educate the market,” he said.

Jitta Wealth will first target’s 150,000 users. To use Jitta Wealth, people are required to make an investment of at least Bt1 million.

The Jitta Wealth service is run and operated by Jitta Wealth, a subsidiary of Jitta and will initially offer services for Thais to invest in three stock exchange markets – Thailand, the US and Vietnam.

Jitta plans to raise its pre-series A funding in the first quarter of 2019. The investment will go to expanding both and Jitta Wealth in the country and the overseas market over the next couple of years, as well as to increase resources by 50 per cent from the current about 20 people to around 30 people in 2019.

“We do not need to double our staff since we focus on automation investment systems with technology. We will add more people in sales, marketing, service and support, as well as operations where we need engineers to develop advanced machine learning and big data analytics,” said Pornthip.

The mission of Jitta is to offer technology to facilitate people worldwide to reach value investment information.

“We started with the middle income people who have savings of at least Bt1 million to utilise their wealth,” said Pornthip. “In the future, we will expand to help people who have less than Bt1 million of savings to utilise their wealth by using Jitta technology and algorithms.”

DTAC, YouTube join up to offer family friendly content

Published January 13, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

DTAC, YouTube join up to offer family friendly content

Tech January 12, 2019 01:47

By The Nation Weekend

dtac HAS joined hands with Google to provide children-friendly and family-oriented content.

The Internet service provider and YouTube will provide free 2GB data for a month to watch video clips via YouTube Kids, an app for families and kids. The give-away runs from January 12 to April 11, with other service providers later included in the programme.

DTAC will also partner with top YouTube content creators, including Kru Noklek, Dek Jew Chill Out, Lovely Kids Thailand, Pororo, Madame TV, and Brianna’s Secret Club, to provide informative programming and entertainment content to celebrate National Children’s Day.

Given that many children watch YouTube daily, DTAC wants to help reduce the likelihood that they will access inappropriate content, says Panthep Nilasinthop, senior vice president and head of digital sales, services and marketing division, for the company.

To help reduce that risk, DTAC (also known as Total Access Communication) joined forces with YouTube as part of an online ecosystem intended to benefit Thai children and youth by helping inspire them to make good choices and develop their creativity.

“DTAC aims to run a children-friendly business by designing products and services for child and youth under age 18, of which 82 per cent of them surf the Internet via their mobile phones,” said Panthep.

Moreover, the YouTube Kids app allows parents to choose the times that the Internet can be accessed to ensure it suits their households.

The app helps parents discipline their kids by limiting Internet playtime, resulting in a happier and more meaningful family time.

Jeerapat Sukanghong, creator of Kru Noklek on YouTube, said that the behaviour of Thai children is going through rapid changes. They love to learn something new all the time, especially from YouTube.

YouTube is like their big school, says Jeerapat. They spend more time on YouTube than they do at their school.

The Kru Noklek channel on YouTube has 8 million viewers per day. Thus, content creators can be compared to teachers, as they are responsible for what the children are exposed to.

Parents must monitor and advise their children about proper access to numerous types of content, says Jeerapat.

The outstanding feature of YouTube Kids is the parental control. Apart from the classification of children-appropriate content into two groups by kids’ ages, parents can set limits on watching time through a built-in timer.

Parents can also create a separate profile for each kid, with up to eight plans. Each profile has a separate set

of viewing preferences, recommendations and personal settings.

Social media to play major role in vote

Published January 13, 2019 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation

The Nation
The Nation

Social media to play major role in vote

politics January 12, 2019 01:00


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For the first time since the last general election five years ago, Thailand is witnessing the fast-growing power of social media platforms, especially among young voters, indicating the polls expected in March this year will be significantly influenced by Line, Facebook, Twitter and other non-traditional media.

Mana Treelayapewat, dean of the School of Communication Arts at the University of the Thai Chamber of Commerce, said political parties have been using social media much more to try and win votes due to the online platforms’ high penetration among the country’s 50-million-plus voters.

For the upcoming election, the number of first-time voters age 18 and up is estimated to be around seven million, and social media are their preferred means of communication.

Most social networks are being used to present the parties’ policies and activities and the details of MP candidates, Mana said.

Voters will have to be on guard against the dissemination of content that’s subtly distorted to win votes, he said. Traditional media outlets can also be misled by such inaccurate content, so they too must carefully vet it before publishing or broadcasting.

One tactic employed by social-media experts engaged by political parties is to spread alternative views and partial truths in ways that benefit the parties. This is done by misleading the audience to discredit rival parties or by falsely favouring their own parties and candidates.

Parties also use Twitter for quick and real-time communications with their base, while turning to Facebook for group communications and engagement. The Line platform can be used for both one-on-one and group communication. For controversial and viral video content, YouTube is used together with other platforms to spur social media interest.

“The role of micro-influencers is growing rapidly because they play a similar role to that previously done by party canvassers, especially with regard to discussing party policies,” said Chanut Kerdpradub, a social-media communication specialist.

Micro-influencers on the Web and mobile devices are also useful for reaching niche and special-interest groups, whose votes are crucial to election outcomes but are often hard to reach and activate before the vote.

Content on social media can influence more than just first-time and young voters, Chanut said. Senior citizens tend to prefer Line, for example. Overall, political parties will aim to use social networks to penetrate specific voter groups with customised contents based on data analysis and artificial intelligence tools.

Chanut said traditional media will see their role and influence decline in the coming election due to the rapid digitalisation of the Thai economy and society. Social media are also seen as more efficient and cost-effective in getting the message out, while also allowing parties to devise more innovative campaigns and communication strategies.

In fact, politicians in this vote will have the best of both worlds, discussing big themes with the masses while also delivering customised content to specific voter groups, he said. The parties also have to prepare to an unprecedented degree for crisis management to respond to fake or misleading news.

Most first-time voters are “native” users of social media with a high degree of competence with the technology, Chanut said, while traditional media such as TV outlets are relatively unknown to them, so parties with creative and effective social-media campaigns will have a significant advantage.

For the upcoming election, key factors that could decide the election involve age and rural versus urban voters, where older provincial voters are more supportive of populist policies while younger urban voters who use social media are less likely to support populist policies.

Sakulsri Srisaracam, head of the Convergent Journalism Department at the Panyapiwat Institute of Management, said subtle social-media content, especially fake and misleading news, will play a crucial role in the election outcome because it’s often hard for voters to discern the truth of reports. Truths and half-truths will abound as the election nears, resulting in more alienation among voters, he said. There thus needs to be an “election literacy” component on social media.

Nuttaputch Wongreanthong, a digital marketer, said social media are not like broadcasting since it is much easier to slip through unverified content, such as via the use of personalised and dynamic ads on Facebook and Google.

In this format, each group of voters gets a different message aimed at their specific behaviour, preferences, biases or frames of reference.

Targeting highly personalised content for each voter does not bode well for a democracy, he said, because voters are supposed to make judgements based on the same set of data in a free and fair election.

As a result, the Election Commission’s mission is to ensure that social-media content is properly vetted. Poomjit Sirawongprasert, Thai-directory editor for, believes that fake and misleading news will be prominent in this election campaign as parties aim to gain advantages over rivals, particularly for the swing votes among young and first-time voters.

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