All posts tagged BUSINESS PLAN

Malee’s sights now firmly set on Bt10-bn in annual sales

Published August 17, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation–30290415.html


MALEE GROUP is well on track in its challenging goal of doubling annual sales to Bt10 billion by the end of 2018, said its chief operating officer, Roongchat Boonyarat.

Since revisiting its business model a few years ago, Malee, a leading Thai manufacturer and distributor of canned fruit, fruit juice and other beverages, has striven to focus on its three key pillars: partners, people and “do more with less”.

Roongchat said the firm spent had much of the recent period on its “house-fixing” mission, and now expected to achieve higher growth in the years to come.

After booking sales of Bt5.4 billion last year, Malee reported 20-per-cent growth in the first quarter of this year, with same level of growth also targeted for the whole year, she said.

According to market research firm Nielsen, the Thai juice market has started to pick up, with consumption growing by 5 per cent from June 2015 to June this year, reaching Bt14 billion.

The premium-juice segment expanded by 6 per cent year on year, totalling Bt5 billion during the same period.

In the premium 100-per-cent juice segment, Tipco is still No1, although its market share slid to 29 per cent from 39 per cent a year ago.

Malee is in second place, with its share edging up from 21 per cent to 22 per cent.

“Our target for this year is to keep our market share from falling,” she said.

Industry sources said top premium-juice brands such as Tipco and Unif had lost much market share to smaller players that focused on healthy juices.

They cited Doikham, which was strong on tomato juice and increased its share from 15 per cent to 18 per cent, and newcomer Cocomax, which grew from zero through a single product – coconut juice – to achieve an 8-per-cent share.

In regard to overseas business, Roongchat said Malee, which kicked off its “partner” strategy by forming a joint venture, Monde Malee Beverage Corp (MMBC), in the Philippines late last year, was keeping a lookout for opportunities to establish more partnerships in other Asean countries.

“It could be a joint venture, just a partnership, or getting [buying] into existing companies,” she said, adding that some progress could be known by the year’s end.

Malee is focusing on five key markets – the Philippines, China, Myanmar, Cambodia and Indonesia – where it is keen to build a substantial business presence.

“We have altered our business model from merely exporting, to focus on building a Malee 2, Malee 3, in these countries,” the chief operating officer added.

According to Malee’s presentation to investors at the Stock Exchange of Thailand’s “Opportunity Day” on May 18, it targets MMBC achieving the same size as the parent firm’s domestic business in the next three years.

Malee has also refocused its export markets, reducing the number to 25 countries, from 40 previously. Its export sales had grown to 34.3 per cent of the total sales in the first quarter, up from 20.8 per cent last year.

Banking on its new differentiation through product origin strategy, Malee yesterday introduced three new product variants, comprising of the Sukhothai tangerine orange juice 100%, Nang Lae pineapple mixed juice, and mulberry mixed juice.

Now trailing just one per centage point behind the market leader, Malee targets to conquer the leadership in the premium orange juice segment this year. It currently has 49 per cent share versus Tipco’s 50 per cent in the 100% orange juice segment, worth Bt1 billion.

“This is a product differentiation with authentic actions,” said Roongchat, explaining that consumers will know the sources of their juices while appreciate the importance of farmers.

The firm plans to spend Bt200 million on this “The Caring Message” campaign which includes the redesign of packaging to look more natural and telling stories of the fruits’ origins.

TOA Paint plans new factories in Asean

Published April 16, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


THAI PAINT manufacturer TOA Paint (Thailand) has set its sights on becoming the number one brand in Asean with a 15-per-cent market share by 2018. It plans to invest at least Bt1 billion in three new factories in Myanmar, Indonesia and Cambodia.

“A new plant in Myanmar will come up in the Thilawa Special Economic Zone, which is located on the outskirts of the commercial capital Yangon,” Pongcherd Jemeekornkul, president of TOA Paint (Thailand), said last week.

“This new factory will be able to expand production capacity on top of the existing facility.”

Pongcherd said that after establishing its sales representative offices and warehouses in Cambodia and Indonesia, the company had seen the huge potential in both countries. Therefore, the company had decided to erect two new factories in Cambodia and Indonesia, with an investment of at least Bt1 billion.

The new sites will occupy an area of 20,000 to 30,000 hectares. All plants are expected to be ready for production by the second quarter of next year.

With the increase in production capacity from new and existing factories, the company aims to become the number one brand in Asean, accounting for more than 15 per cent market share in terms of revenue, outpacing the current market leader Nippon Paint, which has 14 per cent share of the Bt130-billion market. TOA currently has a 13-per-cent share in Asean.

“The paint market in neighbouring countries is very alluring as these markets strongly prefer Thai products,” he said.

After full operation of three new factories in 2018, TOA Paint (Thailand) aims to generate total revenue of Bt20 billion. Of that figure, one-third will come from the overseas market, doubling from only 15 per cent last year.

Amid the economic slowdown at home, the overseas markets appear to be promising for TOA. Last year, the company recorded 3-per-cent growth to Bt16.5 billion, mainly driven by the regional market, particularly Vietnam that accounted for about 40 per cent of its Bt2.5 billion overseas income. Meanwhile, domestic sales saw flat growth of Bt14 billion.

He believed the domestic economy would recover this year, fuelled by the government’s investment in transport infrastructure in line with the stimulus package to boost housing. The real estate sector is expected to see at least 5 per cent growth this year.

To boost the local market, Puangpen Saengphet, vice president of marketing, said that her company had earmarked about Bt1 billion for marketing and communication strategies this year and across the country. Half of that budget will be used for online and offline advertising, marketing activities and sales promotions while the remainder will go to co-promotions via dealers, distributors and product consultants.

Currently the company has 5,000 retail shops, 2,500 TOA Colour World tinting machines, 1,300 product consultants and 300 sales shops across the region.

Line Corporation aiming to become leading smart portal

Published April 16, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


Takeshi Idezawa, chief executive officer of Line Corporation, yesterday unveiled the company’s five-year plan to transfer from a leading mobile messenger to a leading smart portal.

Takeshi Idezawa, chief executive officer of Line Corporation, yesterday unveiled the company’s five-year plan to transfer from a leading mobile messenger to a leading smart portal.

Line Corporation yesterday announced a five-year mission to transform itself from a leading mobile-messenger service into a top smart portal connecting all service platforms.

Under its “Closing the Distance” initiative, Line aims to be a bridge for connecting users while also giving them access to a 24-hour information window and services.

Line will also launch a series of new services, chiefly the Line Pay Card and Line Mobile.

It is a big move for the five-year-old Japan-based company.

Line chief executive Takeshi Idezawa yesterday told “Line Conference Tokyo 2016” that the company would connect users to other users, information, services, companies and brands – online and offline – any time and anywhere.

“Line’s goal is to become an entity that is as comfortable to be with as the family and friends that people have, providing an environment where anyone’s day may literally begin and end with the service,” Idezawa said.

In a bid to achieve the mission, Line also announced the launch of the Line business platform. The platform is designed to expand the functionality of the Line ad distribution by delivering more timely and relevant matching between users and businesses.

Line Pay allows online and offline payments via smartphones.

Line Mobile is the company’s move into the mobile-virtual-network-operator segment, with it designed to facilitate greater conformation and convenience through three themes.

They are quality (proving quality communication with DoCoMo), pricing (starting at 500 yen, or Bt157, per month) and +A – “something more”.

Line Mobile will be available from midyear, in Japan first.

The services accompanying these roll-outs are the Line business platform for the Web services of small and medium-sized enterprises, Line News, Line Live and Line Part Time Job.

Line also introduced a new character called Choco, Brown’s little sister, to target young users.

As of January last year, Line was available in 230 countries and had more than 215 million monthly active users. Its top four markets were Japan (68 million), Thailand (33 million), Indonesia (30 million) and (Taiwan 17 million).

Line recorded revenue of 120.7 billion yen in 2015, up from 86.4 billion in 2014, 39.6 billion in 2013 and 6.4 billion in 2012.

Bangkok Airways adding new routes as it eyes 10% growth

Published March 18, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


BANGKOK AIRWAYS this year plans to spread its wings further in China and Southeast Asia, as well as in the domestic market, as it aims to increase operating revenue by 10-11 per cent from the Bt24.9 billion generated last year.

President Puttipong Prasarttong-Osoth said yesterday that the airline would operate three new routes this year: Chiang Mai-Mae Hong Son, Bangkok-Danang in Vietnam, and Koh Samui-Guangzhou in China.

The carrier also intends increasing daily frequencies on the Bangkok-Phnom Penh route from five to six flights, on the Bangkok-Chiang Mai route from seven to eight flights, on the Chiang Mai-KohSamui route from one to two flights during the high season, and on the Koh Samui-Singapore route from one to two flights.

“We expect to receive six or seven aircraft, including three ATR72-600s and three Airbus A319s, which will increase our fleet to 36 this year and help increase seating capacity by 4-5 per cent,” he said.

Bangkok Airways will also increase the number of its code-share partners from 20 airlines currently, he said, adding that it was in discussions with seven or eight Asia-Pacific carriers about this.

The airline expects the number of passengers it carries to rise to between 5.7 million and 5.8 million this year, 10-11 per cent up from 5.1 million in 2015.

The current load factor is 77 per cent, which is the peak to date for this year’s high season, while the load factor for the year to date is 68-70 per cent, Puttipong said.

The company plans to add 60-66 pilots this year to the current 328 that it employs, with about 45 of the new recruits coming from Bangkok Airways’ internal pilot training programme, he said.

The airline also plans to expand the terminal and commercial areas at its flagship airport in KohSamui, to cope with the growing number of people visiting the resort island.

Over the next 15-20 years, Samui Airport is expected to accommodate up to 5 million arrivals per year, against nearly 2 million last year.

Meanwhile, Bangkok Airways this year will celebrate its 48th anniversary with special promotions.

A total of 48,000 seats will be on sale online from March 15-21, with domestic fares starting at Bt480 per sector and international routes starting from Bt1,480 per sector.

The airline is also considering establishing marketing offices in the United States and South Africa, Puttipong said.

The carrier also recently launched plans to promote Thai foods and seasonal fruits as part of the Pracha Rath project, which has been initiated to stimulate the country’s economy.

Bangkok Airways passengers will each receive discount coupons for buying Thai food products. “Our revenue will grow 10-11 per cent this year, based on operating results of Bt24.9 billion for last year,” the airline chief said.

Net profit last year came in at Bt1.8 billion, some 379 per cent higher than in 2014.

Last year’s improved performance was due to growth in the number of passengers serviced by the carrier, better average fares, and a drop in fuel prices, he explained.

The airline will also launch a carbon-footprint campaign to promote greenhouse-gas control and environmental preservation, he added.

Biocos Group aims to expand into AEC over two years

Published February 8, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


Sirium Pukdeedumrongrit, an actress and co-founder of Biocos Group, has set a long-term vision for her health and beauty company to become an active player in the Asean Economic Community (AEC) within two years.

The company also plans to list on the Stock Exchange of Thailand within two years to raise investment funds for further expansion both inside and outside Thailand.

The company is setting up a new diversified business unit under Biocos’ umbrella, Vente, which will open its first store in Bangkok in the second quarter of this year and look into expanding in the AECover the next two years, starting in Indonesia, Vietnam and Laos.

“Branded retail businesses selling cosmetics, including skincare |and makeup, will be the flagships of our expansion into the region, and will be followed by Biocos’ other |business units, especially in beauty and health services,” said Sirium, |who owns 20 per cent of Biocos Group.

Benrisa Bunpluk, marketing director of Biocos Group, said about five Vente stores were expected to be opened in the Kingdom this year. The stores will sell skincare and makeup products, with an initial line-up of between 50 and 70 different items.

Sirium, who is chief marketing officer of Biocos Group, said her vision was to produce Thai cosmetics and health products and explore business opportunities beyond Thailand intoAsean and the world market.

“Similarly to medical services, Thailand’s beauty services have been accepted by consumers in the region, thanks to their quality cosmetic products and ingredients,” she said.

She said the company had been approached by potential partners in some countries in the AEC.

“We believe that within five years, contributions from overseas business will exceed domestic revenue,” she said.

The group recently opened Biocos Education at its headquarters in Prachaniwet Road in Bangkok as a training centre for beauty personnel, in order to supply staff to the beauty and health-service businesses within the group as well as to the general public.

Benrisa said Biocos Group posted revenue of about Bt1 billion last |year, up by 5-7 per cent over 2014. |The company expects to grow by about 10 per cent this year.

“About 50 per cent of total revenue is from our Slimming Plus body-treatment business. Slimming Plus has 20 body-treatment centres in the Kingdom with more than 60,000 active customers in total,” she said.

This year, competition in the beauty-treatment business is expected to intensify with more offerings for customers from beauty clinics and centres.

Both big and small operators |will roll out special campaigns |to maintain their client bases |and attract new customers. The|beauty-treatment business in Thailand is expected to expand |to a value of about Bt30 billion this year. The market grows every year and the beauty and health business is still among three rising star businesses for the past six years since 2010.

Under new name, Grab ride-hailing service

Published February 7, 2016 by SoClaimon

ศาสตร์เกษตรดินปุ๋ย : ขอบคุณแหล่งข้อมูล : หนังสือพิมพ์ The Nation


Amid intense competition in the Bt25-billion ride-hailing-application service in Southeast Asia, including Thailand, GrabTaxi, which has been renamed “Grab”, continues to invest to enhance its personalised service and customer experience in helping to grab more targeted passengers as well as corporate clients from its rivals.

Anthony Tan, chief executive officer and co-founder of the leading ride-hailing platform, said yesterday that its navigation system had been gradually developed to make it easier for customers, while passengers are able to pay by credit cards as well as cash.

Driven by data analytics, the Malaysia-based tech start-up firm has spent US$100 million (Bt3.58 billion) on research and development. To bring in more talent, the firm has branched out its engineering hubs to Beijing, Singapore, and recently Seattle.

From now on, Grab is expending more effort on expansion of cloud infrastructures being developed by its 30 information-technology experts.

The latest navigation system is able to allow passengers to select their preferred pick-up and drop-off points. The revamped application will also offer new features like “auto-retry”, which helps a passenger who fails to get a vehicle on the first attempt without having to go through the booking process manually. Live driver tracking is also available in this app.

The firm will also add a “Flash” feature to help passengers find the closest taxis. The in-app feature will be available next month.

“Apart from the rebranding, the firm also revamped its new interface application under the concept of ‘light, fresh and new’. We also take a hyper-local approach to understand what users in each Southeast Asian city prefer, from language preference to payment options,” said Grab co-founder Tan Hooi Ling.

“GrabPay”, which is set to launch in Thailand in the first half of the year, enables passengers to go cashless by using credit cards. A single-credit-card service is now available in Singapore, Indonesia, the Philippines and Malaysia, while multiple card service will be fully introduced by the end of this month.

Entering a new market segment, the firm also offers “GrabWork” to attract corporate passengers who would want get consolidated business or personal statements for claim-submission purposes. The in-app feature is integrated with GrabPay to toggle between personal and corporate payment options.

“After gaining a better understanding about different demands, we therefore have to create and offer more flexible service for different needs. The payment options are among our priorities. For instance, students at Chulalongkorn University might prefer to pay by cash while corporate-credit-card payment might be convenient for SCG officers,” Anthony Tan explained.

He said the key revenue driver for his business was the emergence of the middle class in Southeast Asia countries, which is expected to double by 2020.

To date, there have been more than 11 million Grab app downloads in 28 cities of six countries for ride-hailing services ranging from taxis to private cars, motorbikes, carpooling and delivery.

The company was founded in 2012 in Malaysia and has received crowd funding of Bt700 million from major investors Vertex Ventures Holdings (Temasek), GGV Capital, Qunar, Tiger Global, Hillhouse Capital, Softbank, China Investment Corporation, Didi Kuaidi and Coatue.

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